Personality+Questions


 * Communication/Cognitive**

The message communicated was clear

//Strongly Disagree Disagree Neutral Agree Strongly Agree//

The ad gave me relevant information

//Strongly Disagree Disagree Neutral Agree Strongly Agree//

The ad's information would be useful in positively influencing my purchasing intention

//Strongly Disagree Disagree Neutral Agree Strongly Agree//


 * Affective:**

What emotion would you best associate with this ad:

//Highly negative Negative Neutral Positive Highly positive//

This ad made me feel fearful

//Strongly Disagree Disagree Neutral Agree Strongly Agree//

This ad was funny

//Strongly Disagree Disagree Neutral Agree Strongly Agree//

I found this ad had high sex appeal

//Strongly Disagree Disagree Neutral Agree Strongly Agree//

This ad created positive feelings

//Strongly Disagree Disagree Neutral Agree Strongly Agree//

I found this ad attractive

//Strongly Disagree Disagree Neutral Agree Strongly Agree//

I feel involved when looking at this ad

//Strongly Disagree Disagree Neutral Agree Strongly Agree//

I feel well informed when viewing this ad

//Strongly Disagree Disagree Neutral Agree Strongly Agree//

This is for after all the ads:

What were the products advertised?

_____ _

Do you use these brands in your every day life? Please specify the brands.

Of the brands you listed as using in your everyday life, with what frequency do you use them?