rational+appeal

=__**Rational Appeal**__=

__//1-Gillette fusion//__

[] I think that that the quality of this image is better but the problem is that it doesn't show the brand name (it's an ad for Gillette Fusion)

[] There is also a rational appeal in this ad but the quality of the image is lower!

You can choose which one we'll include.

__//2-Colgate (toothpaste)://__ __ [] __

These are 2 low involvement products. I thought that it would be better if we all used relevant products in our appeals. for example we can focus on the personal care/hygiene products (ie.Toothpaste, deodorant, perfume...). That way, our results would make sense and would be generalizable! If we present completely different products (condoms Vs. Banking services!!!) then obviously our results will be very different as these are 2 completely irrelevant product categories!

Anyways, this is just an idea.

If you want a high involvement product then here it is... __//3-macbook air://__ []

PS: We are using the same questions for all the products, right???? We don't have to create different questions for each ad, do we????

Hasnae.