Summary+of+March10

Hypotheses:

1) Introverts recall more than extroverts 2) Overall, 50% of the brands are remembered. 3) Extroverts => funny > sex > emotional > fear> rational 4) Introverts => emotional > Rational > fear > funny > sex 5) The appeal that ranks highest: funny > sex > emotional > rational > fear 6) The more personal relevance there is, the higher the recall